The Estevan Chamber of Commerce and the Downtown Action Committee encouraged people to shop locally by partnering to host the annual Kick-off to Christmas and Moonlight Madness on December 12 in downtown Estevan.
Retailers offered many in-store specials, and were open extended hours – some as late as midnight – to accommodate the needs of their customers. Many of them had draws to further entice shoppers.
Many shoppers braved the cool temperatures to flock to the stores and capitalize on the bargains.
Estevan Bruin and local young hockey players teamed up to play some outdoor street hockey in the 1300 block of Fourth Street.
Santa Claus attended the event. He posed for pictures with children, and took their Christmas wish lists. Estevan Kinettes Club's members wrapped Christmas gifts. Hot chocolate was served to keep people warm. And people were sent on a scavenger hunt to learn more about historic buildings in the community.
The Downtown Action committee also drew a couple prizes that further encouraged local shopping.
"(We want to) promote our locally retailers, and make sure that everybody knows that they don't have to drive a couple hours to do some great shopping," said chamber executive director Michel Cyrenne.
Mayor Roy Ludwig also spoke, and he wished everybody a safe and wonderful Christmas season, and a prosperous 2014.