The Woodlawn Regional Park Authority is looking to sell the naming rights for many of its amenities, events and nature trails in an effort to enhance the experience of park users and to boost tourism in the region.
The most lucrative option that's available is the Woodlawn Athletic Park for $50,000. Park manager Nathan Puffalt said that the sponsor would have its name attached to the park for a decade.
The buildings inside the athletic park have already been sold to sponsors.
"We'll also have an athletic park honour wall where people in the community and businesses can donate anywhere from a few dollars to upwards of $10,000," said Puffalt. "There would be platinum, gold, silver and bronze sponsors that you usually see with a major capital project going on."
Money generated from the naming rights would be directed towards new lighting at the athletic park's Dana Quewezance Memorial Field.
Also available is the name for one of the beach volleyball courts at Woodlawn's Boundary Dam Beach Site. Turnbull Excavating was granted the naming rights for the complex, and Molson's has the rights for one of the courts. The other court is available for $10,000.
A sponsorship package has been created for Mets Stadium – the rejuvenated stadium nestled in the park's southeast corner. Puffalt said signs can be purchased for the outfield and the dugouts for the next five years, and sponsorship opportunities would be available for provincial tournaments and other events.
They're also seeking an event sponsor for 2014 Beach Bash, and many of the attractions: the featured entertainer, the stage and the fireworks.
"We're looking at getting … at least one larger name act to come to Beach Bash this year," said Puffalt. "That being said, they do cost more, and if we were going to succeed with something like that, we would be looking for a business to partner with us."
They envision Beach Bash as an event that can attract visitors from across Saskatchewan and into North Dakota.
Puffalt said the park authority also wants to enhance the experience of users who utilize Woodlawn's nature trails.
"We're going to need to make quite a bit of improvements to the nature trails, and extend them quite a bit as well to make them connect onto the City pathway system," said Puffalt.
Numerous amenities for the nature trails are for sale, he said.
"We've got nature trail root markers, park benches with a memorial plaque in them, information plaques that describe the wildlife that's present in the area, and outdoor fitness stations that you are seeing more and more in parks around Canada and North America," he said.
They also envision an entrance signs with a map of the nature trails so that people know where they're going.
If they get $5,000 for the trails, Puffalt said there could be some significant improvements.
Also, two bridges will be installed to connect Woodlawn's trails with the City's pathway system. One bridge will be near the Doug Third Hall. It will cross a ditch, and connect with the City pathway adjacent to Fourth Avenue South.
The other will be over a ravine next to the hall, and it will lead to the free park area.
"They'll all be connected, and you can walk uninterrupted through the major trails," said Puffalt.
While the donor would get their name attached to the athletic park for 10 years, he says it's likely that naming rights for trail amenities would be for a lifetime.
One of the few items that won't be for sale is the naming rights for the park itself. Puffalt said the park's board of directors does not want to see the name of Woodlawn Regional Park change.
Puffalt said that the individuals and businesses who step forward and contribute to the campaign are not only making an investment into the park, but they're improving the park experience for all visitors, and providing a boost to tourism in Estevan.
"You're giving recreational opportunities for everyone in Estevan … for young and young at heart," said Puffalt.
When people come to Estevan and spend money in the community, Puffalt says that everybody benefits.