Wednesday April 23, 2014

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United Way tops its goal

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The United Way Estevan has cleared its goal for the 2013 campaign.

A series of donations in late November and early December pushed the United Way to about $350,400, which is above its goal of $350,000.

The organization collected more than $336,000 during its 33-hour telethon in October, so some extra work was needed to reach the goal.

Since the telethon's conclusion, board members have gone "above and beyond" to bring in extra money for the local United Way, local United Way president Dawn Schell said. Some people donated more than once, and businesses came on board after the telethon, so that member agencies could receive their full allocation.

"This year personal donations were probably at their highest," said Schell.

The goal is based on the needs of the member agencies, she said.

"It's not set higher every year just because we want to raise more money every year," said Schell. "The size of the community is increasing, therefore the needs of Estevan are increasing. So the goal, most likely, will increase again next year."

The local United Way wasn't the first in Canada to reach its goal this year. That honour belongs to the United Way in Kingston, Ontario, which topped its objective on November 29. They beat Estevan by only a few days.

"It's another community's opportunity to shine, and it gives us another goal to reach for next year," said Schell.

This year marked the first time that Estevan hasn't reached its goal during the telethon, and only the second time that Estevan hasn't been the first in Canada to eclipse its objective.

Schell said this year's telethon was an eye-opener for the United Way's board. They recognize that there are areas where they have to work harder to reach their goal during the telethon. But there were numerous positives that happened during the past few months, as the community once again showed a lot of support for the United Way.


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