Estevan's Brent Monroe has developed a unique way to raise money for the Movember campaign, which will see men grow mustaches during November to raise money for prostate cancer research and men's mental health issues.
Monroe has offered to sell the naming rights to his mustache to the highest bidder. He is optimistic that a company in the oilfield or another sector will offer some cash, and he would welcome having multiple names attached to his duster.
“I'm hoping that I have multiple offers so that it's a well-named mustache,” said Monroe. “We'll certainly name it with whatever names the equal offering donors can come up with.”
At the end of Movember last year, Monroe offered to sell the shaving rights for his mustache, and found a bidder: his wife, who donated $100.
“She thought it was a bargain to get rid of my mustache,” said Monroe.
Selling the shaving rights gave him the idea for the naming rights auction this year. And he'd be willing to allow someone who purchases the naming rights to also have the shaving rights.
Monroe is the facilities manager for the Southeast Regional College's Estevan campus, which houses the Saskatchewan Energy Training Institute (SETI). His Movember team, the SETI Yetis, is comprised of college employees.
The Yetis are encouraging the students at the college to get involved with the Movember campaign, to form teams and to fundraise, with prizes for the team that has the best name, and that collects the most money.
This is the third year that Monroe has been involved with Movember. During the past two years, he has raised about $1,500. He supports Movember because he had an uncle who died from prostate cancer, and a close friend who committed suicide.
“There are so few charities that really highlight men's issues,” said Monroe.
Monroe said he doesn't know of anyone else who has tried to sell the naming rights to a mustache, but he believes it's a natural in Estevan, since the naming rights to so many venues in the community have been sold.