Power Dodge and the Estevan Curling Club have officially celebrated Power Dodge purchasing the naming rights for the curling rink's building, as a brief ceremony was held on October 15.
Representatives of the City of Estevan, Power Dodge and the curling club were on hand. Power Dodge has pledged $250,000 for the next 10 years – which means $25,000 a year – to own the naming rights.
"We thought it was a great idea for the community, and just another way to show our support," said Power Dodge dealer principal Trevor Knibbs.
The building will be known as the Power Dodge Curling Centre, but the Estevan Curling Club will still be the name of the operating organization.
Knibbs said that the arrangement has worked out well thus far. He is pleased with the signage on the exterior of the building and inside the lobby, as well as the Power Dodge logo that was painted on one of the rings for Sheet 3.
"They have been a great supporter of curling in Estevan for quite a few years now," said curling club president Rico Tomsha. "They have now made a large commitment to curling in this community."
Power Dodge's support will help keep the club alive and active for years to come, Tomsha said.
The curling club decided to sell the naming rights for the building so that they could raise some money, Tomsha said. After the club received the go-ahead from the City of Estevan, they sent letters to some of their top supporters.
"Power Dodge … jumped on board right away," said Tomsha. "As soon as they saw the pamphlet, they phoned us and they were interested."
The $250,000 figure was chosen based on what other buildings in the community were sold for. Tomsha cited the Icon Centre (formerly the Lignite Miners Centre) as an example; he believes it was sold for $250,000.
Rink manager Pauline Ziehl-Grimsrud said the arrangement with Power Dodge seems like a good fit.
“It's very much the norm in our community, with buildings or fields being named after companies or individuals,” said curling rink manager Pauline Ziehl-Grimsrud.
Ziehl-Grimsrud said that Estevan is likely one of the first curling rinks in the country to sell the naming rights for its building, and they have received nation-wide recognition and interest. She expects that it will become a trend for the sport.