SGI has received over 12,000 orders for Saskatchewan Roughrider license plates in a little more than three months, resulting in a profit of about $325,000 for the Riders.
"Rider Pride truly does live here and once again the Rider Nation has proven that the Saskatchewan Roughriders have the world's greatest fans," Minister responsible for SGI Tim McMillan said. "These licence plates not only give fans another opportunity to show their Rider Pride, but also to support their team financially."
After covering the production costs and administrative fees from the Rider plates, SGI is donating the net revenues to the Roughriders.
"I continue to be amazed at the support and dedication the people of Saskatchewan have for the Roughriders," Saskatchewan Roughriders President and CEO Jim Hopson said. "I would like to thank SGI and the fans across the province for embracing this initiative and showing their Rider Pride throughout Saskatchewan."
Rider plates are available from any SGI motor licence issuer in Saskatchewan for $50 plus GST. Fans can also purchase a duplicate plate for the front of their vehicle for an additional $20 plus GST.
For fans wanting a personalized Rider licence plate there is an additional cost of $75 plus GST.
The original series of Rider plates, from R0000 to R9999, is sold out, and SGI has just moved on to the second series which starts with plate 0R000.